Corporate Advertising Slogans (10)

Recreation, Entertainment, and Travel

“… another shrimp on the barbie …” – Australian Tourist Commission, 1984

“The happiest place on Earth” – Disneyland

“Get out there” – Royal Caribbean cruise lines

“We love having you here” – Hampton Inn

“Where wonders never cease” – Alton Towers

“It’s so bracing” – Skegness

“Don’t just book it. Thomas Cook it.” – Thomas Cook, 1984, Wells, Rich, Greene

“Serving All our Community. Brampton’s Arts Group.” – Visual Arts Brampton, 2003, Alphie and Bette


“Camels Soothe Your T-Zone” — Camel cigarettes

“Doctors Recommend Phillip Morris” — Phillip Morris tobacco products

“I’d Walk a Mile for A Camel” — Camel cigarettes

“Just What the Doctor Ordered” — L&M Cigarettes

“More Doctors Smoke Camels than any other Cigarette” — Camel cigarettes

“Not a Cough in a Carload” — Old Gold Cigarettes

“Reach for a Lucky instead of a Sweet” — Lucky Strike Cigarettes

“Taste Me! Taste Me! Come on and Taste Me!” — Doral Cigarettes

“You’re never alone with a Strand” — Strand Cigarettes

“You’ve Come a Long Way, Baby” — Virginia Slims Cigarettes

“Anyhow*… Have a Winfield” — Winfield Cigarettes


“Getting There Is Half The Fun” – Cunard Line

“The world’s favourite airline” – British Airways

“Fly the friendly skies” – United Airlines, 1966-, Leo Burnett

“Wanna get away?” – Southwest Airlines

“We love to fly and it shows” – Delta Airlines

“We Really Move Our Tail For You” – Continental Airlines

“We’re getting there” – much ridiculed British Rail slogan

“See What Brown Can Do For You” – UPS

“Esto si es volar!!” (“This really IS flying!”) – Eastern Airlines, in Puerto Rico


Corporate Advertising Slogans (9)


“1001 Cleans a Big, Big Carpet for Less than Half a Crown” – 1001 carpet shampoo, c.1964

“Kills Bugs Dead” – Raid (an insecticide)

“Quick, Henry, the FLIT!” – Flit insecticide

“It Beats – as it Sweeps – as it Cleans” – The Hoover vacuum cleaner, 1926

“Covers The Earth” – Sherwin Williams

“For hands that do dishes can feel soft as your face, with mild green Fairy Liquid” – Fairy Liquid

“It’s a lot less bovver than a hover” – Qualcast Concord lawnmowers, 1985, WCRS

“The appliance of science” – Zanussi, 1981, Geers Gross

“Put the freshness back” – Shake’n’Vac

“Kills Germs Dead” – Domestos

“Nothings sucks like an Electrolux” – Electrolux

“Does exactly what it says on the tin” – Ronseal, late 1980s to present.

Personal Care

“A totally organic experience” – Clairol Herbal Essences

“Absolute cleanliness is Godliness!” – Dr. Bronner’s Magic Soap

“Because you’re worth it” – L’Oréal

“Does She or Doesn’t She? …Only her Hairdresser Knows for Sure” – Clairol hair dye

“For those who like the trade rough” – Travis aftershave

“Good Morning! Have You Used Pear’s Soap?” – Pear’s Soap

“I liked it so much I bought the company.” – Remington shavers

“I never knew you had dandruff” – Head & Shoulders shampoo

“It Floats!” – Ivory Soap

“It won’t let you down” – Sure anti- perspirant

“Maybe she’s born with it, maybe it’s Maybelline” – Maybelline (lipstick, makeup)

“Preparing to be a beautiful lady” – Pear’s Soap

“Raise your hand if you’re sure”. – Sure, 1984, Wells, Rich, Greene

“R-O-L-A-I-D-S spells Relief” – Rolaids (indigestion medicine)

“The best a man can get” – Gillette razors

“The Lynx effect” – Lynx deoderant

“Which twin has the Toni?” – Toni, 1946, Foote, Cone & Belding

“You’ll wonder where the yellow went when you brush your teeth with Pepsodent” – Pepsodent, 1956, Foote, Cone & Belding

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Corporate Advertising Slogans (8)


“I Am Canadian” – Molson Canadian beer

“After Dark” – Tia Maria

“All the taste, 1/3 of the calories”, Pepsi Max, 1993

“Always Coca Cola” – Coca Cola – 1990s

“Ask For More” – Pepsi 2000, mainly in much of Europe.

“Australians wouldn’t give a Castlemaine XXXX for anything else” – Australian Beer

“Barq’s has bite” – Barq’s root beer

“Coffee at its best” – Nescafe Gold Blend

“Coke is it” – Coca Cola, 1982

“Why ask why? Try Bud Dry” – Budweiser early 1990s

“Drink Barq’s. It’s Good.” – Barq’s sarsaparilla drink

“Follow the bear” Hoffmeister lager

“Fosters – Australian for Beer” – Fosters Australian Beer

“Get back your ‘oo’ with Typhoo” – Typhoo tea

“Good to the last drop.” – Maxwell House coffee

“It’s not just for breakfast anymore.” – Florida Orange Juice Growers Association

“It’s the real thing” – Coca Cola, 1941

“Like tea used to be” – Yorkshire Tea

“Lipsmackin’ thirstquenchin’ acetastin’ motivatin’ goodbuzzin’ cooltalkin’ highwalkin’ fastlivin’ evergivin’ coolfizzin’ Pepsi” – Pepsi Cola, 1973, Boase Massimi Pollitt

“Made in Scotland from girders” – Irn Bru

“Make mine Moxie” – Moxie

“No Nonsense” – John Smith’s beer

“Pepsi – for those who think young” – Pepsi

“Probably the best lager in the world” – Carlsberg

“Pure Life” – Nestle Aberfoyle Natural Spring Water, 2002 or 2003?

“Reassuringly expensive.” – Stella Artois, 1981, Lowe Howard-Spink

“Refreshes the parts other beers cannot reach” – Heineken lager, 1974

“Same time tomorrow?” – Diet Pepsi, 1990s

“Sch… You know who?” – Schweppes, 1962

“The Beer that Made Milwaukee Famous” – Schlitz

“The Champagne of Bottled Beer” – Miller Beer

“The Joy of Cola” – Pepsi, 1999

“The pause that refreshes” – Coca Cola, 1929

“The real thing” – Coca Cola, late-1980s

“The Uncola” – 7-Up, 1973, J Walter Thompson

“There’s no taste like Stones” – Stones bitter

“Uh-Huh!” – Diet Pepsi, 1991

“Unleash the power of the sun” ? Sunny Delight

“We drink all we can. The rest we sell.” – Utica Club, 1965, Doyle Dane Bernbach

“What a refreshing change” – Woodpecker cider

“Who’s your soda?” – Red Fusion soft drink, Dr Pepper, 2002

“You know when you’ve been Tango’d” – Tango soft drink, 1994, HHCL

“Your best bet for a fuller flavour” – Carlin Black Label lager (1980s)

Corporate Advertising Slogans (7)

Fast food

“Have it your way.” – Burger King

“Jack’s back” – Jack in the Box fast food restaurant

“Pizza! Pizza!” – Little Caesars restaurants

“The burgers are better at Hungry Jack’s” – Hungry Jack’s

“Think outside the bun.” – Taco Bell, late-1990s, early 2000s

“Where’s the beef?” – Wendy’s Restaurants, 1984-, Dancer-Fitzgerald-Sample

“Yo quiero Taco Bell.” – Taco Bell, mid-1990s

“You’ve always got time for Tim Hortons.” – Tim Hortons, mid-to-late-1990s-on



See: McDonald’s TV campaigns and slogans

Twoallbeefpattiesspecialsaucelettucecheesepicklesonionsonasesameseedbun – McDonald’s Big Mac sandwich

“Smile.” – McDonalds

“Put a smile on, put a smile on. Everybody come on, put a smile on” – McDonald’s (advertised to children)

“Put a smile on.” – McDonalds Happy Meal, 2001-2002

“We love to see you smile” – McDonald’s

“You deserve a break today” – McDonald’s

“Have you had your break today?” – McDonalds

(nah, nah, nah) – McDonalds, sung non-sense words, 2003

“I’m lovin’ it” – McDonald’s, in a 2003 international campaign

Corporate Advertising Slogans (6)


“Breakfast of Champions” – Wheaties, 1935, Blackett-Sample-Gummert (slogan was later on “The Breakfast of Champions”, including in the 1990s)

“Can’t Get Enough of That Golden Crisp”, Golden Crisp

“Central heating for kids” – Ready Brek porridge

“Everyone loves my Cocoa Krispies” – Kellogg’s Cocoa Krispies

“Gotta have my pops!” – Corn Pops breakfast cereal

“I’d rather have a bowl of Coco Pops” – Coco Pops breakfast cereal

“Just like a chocolate milkshake, only crunchy” – Coco Pops breakfast cereal

“Kid tested. Mother approved.” – Kix breakfast cereal

“Makes Red Blood!” – Grape-Nuts breakfast cereal

“Nobody can say no to the honey nut Os in Honey Nut Cheerios” – Honey Nut Cheerios breakfast cereal

“Race for the taste, the honey sweet taste!, the honey-nutty taste of Honey Nut Cheerios”, Honey Nut Cheerios

“Shot from Guns!” – Quaker Puffed Rice

“Silly Rabbit, Trix are for Kids” – Trix cereal

“Snap, Crackle, and Pop, Kellogg’s Rice Krispies – Kellogg’s Rice Krispies breakfast cereal.

“Tell them about the honey, mummy” – Sugar Puffs breakfast cereal

“They’re grrreat!” – Kellogg’s Frosted Flakes breakfast cereal

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Corporate Advertising Slogans (5)

General Food

“57 Varieties” – H. J. Heinz Company

“A minty bit stronger” – Trebor Mints

“Beanz Meanz Heinz” – Heinz Baked Beans

“Break out of the ordinary” – Butterfinger (Nestle candy bar)

“All because the lady loves Milk Tray” – Milk Tray Chocolate, 1970s

“Betcha can’t eat just one” – Lay’s potato chips

“Do you love anyone enough to give them your last Rolo” – Rolo confectionary

“Do you eat the red ones last?” – Smarties, 1970s or 80s on until the early 90s, revived around 2002 or 2003

“WotalotIgot!” – Smarties, 1961, JWT

“For mash get Smash” – Smash instant mashed potatoes, 1974, Boase Massimi Pollitt

“The Freshmaker!” – Mentos

“Full of Eastern Promise” – Fry’s Turkish Delight

“Give me a break! Give me a break – break me off a piece of that Kit Kat bar!” – Kit Kat candy

“Have a break, have a Kit Kat” – Kit Kat candy

“Hungry? Grab a Snickers” – Snickers

“It’s the way it shatters that matters” – Violet Crumble

“If it doesn’t get all over the place, it doesn’t belong in your face” – Carl’s Jr.

“If you got the munchies, nothing else will do! – Hostess potato chips

“It can only be Heineken” – Heineken

“It takes a tough man to make a tender chicken.” – Perdue, 1972, Scali, McCabe & Sloves

“Made to make your mouth water” – Opal Fruits

“A Milky Way Today. At work, rest and play! – Milky Way

“A Mars a day helps you work, rest and play” – Mars Bar in the United Kingdom and Canada

“Nowt taken out” – Allinsons bread

“Once you pop the fun doesn’t stop” – Pringles

“One two many and you might turn Bertie” – Bassett’s Liquorice Allsorts

“Only Smarties have the answer” – Smarties confectionary

“Only the best for the Captain’s table” – Birdseye

“Refreshes the Parts Other Beers Cannot Reach” – Heineken

“Shouldn’t your baby be a Gerber baby?” – Gerber foods

“The lighter way to enjoy chocolate” – Maltesers

“The sweet you can eat between meals wothout losing your appetite” – Milky Way

“There’s always room for J-E-L-L-O”, Jell-O

“Too good to hurry mints” – Murry Mints

“You’ll never put a better bit of butter on your knife” – Country Life butter

“What would you do for a Klondike Bar?” – Klondike Bar, early 1990s, early 2000s

“Where’s the cream filling?” Hostess cakes

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Corporate Advertising Slogans (4)


“Echo Around the World” – Edison Records

“Comparison With the Living Artist
Reveals No Difference” – Edison Records

“If it’s a King, It’s a Hillbilly — If it’s a Hillbilly, it’s a King” – King Records

“Never Scratches” – Lyric Records

“First with the Hits” – Mercury Records

“America’s Best Record” – Puritan Records

“Hear What You Like – When You Like” – Rex Records

“Each Record a Masterpiece” – Van Dyke Records


“A diamond is forever.” – De Beers Consolidated Mines, 1948-present

“Between love and madness lies Obsession.” – Calvin Klein, 1985

“Children’s shoes have far to go.” – Start-Rite Shoes, 1945, Stanley Studios

“fcuk advertising” – French Connection United Kingdom, 1990s

“It takes a licking and keeps on ticking.” – Timex Corporation, 1956

“Just do it” – Nike, Inc. (foot wear), 1988-on, Wieden & Kennedy

“Lifts and separates” – Playtex Cross- Your-Heart bra, 1960s.

“Maybe she’s born with it – maybe it’s Maybelline” – Maybelline


“Because life’s complicated enough” – Abbey National

“Don’t leave home without it” – American Express

“Merrill-Lynch is Bullish on America” – Merrill-Lynch

“More human interest” – Washington Mutual

“The bank that likes to say Yes” – Trustee Savings Bank

“The future takes VISA” – VISA (credit card)

“The Listening Bank” – Midland Bank

“The world’s local bank” – HSBC

“There are some things money can’t buy. For everything else, there’s MasterCard.” – MasterCard

“VISA – It’s everywhere you want to be” – VISA (credit card), 1988, BBDO

“When E. F. Hutton Talks, People Listen” – E.F. Hutton

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